✦ Senior Creative Strategist

I turn audience insight and performance data into creative ideas designed to be tested, improved and scaled.

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Experience

For 10+ years, I’ve worked across advertising agencies, startups and growth teams, including TBWA, Ogilvy, Grey and Ladder, helping brands sharpen their messaging and turn strategic thinking into campaigns.

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How I work

My work sits between strategy, creative and performance marketing, shaping concepts, briefs, messaging and testing plans that connect what people care about with what brands need to achieve.

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💼 Professional Experience

A decade of experience across advertising agencies, startups and growth teams, spanning brand strategy, creative development and performance-led experimentation.

Professional Experience

🎓 Education

Formal training across consumer behaviour, strategic planning and advertising.

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2018–2020 · Granada, Spain

University of Granada

Master’s in Marketing & Consumer Behaviour

Focus · Consumer behaviour · Marketing research

🏅 Full Master’s Scholarship · Government of Chile

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2011–2015 · Santiago, Chile

Universidad Diego Portales

Bachelor’s in Advertising & Strategic Communication

Focus · Strategic planning · Consumer research · Communications

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Selected Creative Training

🌐 Creative LIAisons London International Awards · Las Vegas, 2017

International programme for emerging talent, with workshops and access to LIA jury discussions.

✍️ Annual Copywriting Course Brother Creative School · Santiago, 2014

Year-long programme in copywriting, conceptual thinking and campaign ideas.

💡 Intensive Creativity Course Brother Creative School · Buenos Aires, 2013

Intensive programme in ideation and advertising concept development.

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🏆 Recognition

Selected creative, industry and academic recognition.

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Awards & creative recognition

• Gold Effie · adidas · 2016
• Bronze Effie · L’Oréal · 2016
• 1st Place · Inter-University Copywriting Contest · 2014 </aside>

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Jury & academic distinctions

• Effie Young Planner Jury · 2015 & 2017
• Academic Excellence · Highest GPA in the graduating class · Universidad Diego Portales · 2016
• Research & Thesis Excellence · Universidad Diego Portales · 2016 </aside>

🏅 Certifications

Selected credentials in creative strategy, growth, analytics and digital marketing.

Certifications